You do!
We’re excited to invite you to join us in promoting the “Who Cares?” campaign during Caregiver Awareness Month, a crucial initiative recognizing Alberta’s unpaid caregivers and raising awareness about the resources available to support them.
We believe that together, we can make a significant impact in the lives of these selfless heroes.
To make sharing as easy as possible, we’ve created a comprehensive media kit, including email copy, social media images, post copy, and essential stats. You can access all of these assets by clicking the links below.
Your support in spreading the word across your networks will make a world of difference to the caregivers who tirelessly dedicate themselves to the well-being of others.
ABOUT THE CAMPAIGN
May is Caregiver Awareness Month
On Monday, May 6, Caregivers Alberta launched the “Who Cares?” campaign to recognize and support the incredible unpaid caregivers in our province. This is also an opportunity to spread awareness about the invaluable resources available to help caregivers in our communities.
Unpaid caregivers are the backbone of our healthcare system, providing essential care for loved ones facing challenges due to aging, illness, or disabilities. The impact they have on our province and economy is astounding:
- One in four Albertans over the age of 15 is actively caring for a loved one right now
- Annually, they provide 647 million hours of care to a family member or friend
- Their contributions save Alberta $12 billion each year
But who cares for the caregivers? We do, and we need your help.
We are inviting you to nominate an unpaid caregiver in Alberta for the opportunity to win one of three Fairmont Caregiver Getaway packages valued at $3,000.
Individuals can nominate a deserving caregiver (or themselves) to be recognized for their hard work and dedication. Nominated caregivers may have the chance to win prizes or be featured in the campaign.
Who Cares? Nomination Page: https://whocares.caregiversalberta.ca/
THE PRIZE
Three lucky caregivers and their guests will win two nights at a Fairmont hotel in Jasper, Banff, Lake Louise, Edmonton or Calgary.
Plus, they’ll also win:
- 24 hours of professional house cleaning so they can truly relax and unwind
- A $250 gas card for their travels
All nominees will also receive:
- A Caregiver Toolkit, to arm them with the skills and knowledge they need for a sustainable caregiving journey
- Free registration in our online, self-paced ‘COMPASS for the Caregiver workshop series by Caregivers Alberta
Generously Sponsored By:
Bayshore Home Health
CAMPAIGN RESOURCE HUB
We appreciate your support!
Welcome to the “Who Cares?” campaign resource hub! This section provides you with all the essential assets you’ll need to help promote and share our campaign. By joining our mission to recognize and support Alberta’s unpaid caregivers, you’ll make a meaningful impact on their lives.
Explore this hub to find social media posts, images, email copy, and useful statistics that you can share with your network.
Together, let’s raise awareness and make a difference for these unsung heroes by directing people to nominate an unpaid caregiver at the Who Cares? Nomination Page: https://whocares.caregiversalberta.ca/
Let’s get started!
SOCIAL MEDIA POSTS
To download, click on the individual logo below. It will open in a lightbox. Right click on the image and select download.
To download all logo images at once, click on the ‘Download All’ button.
Who Cares? Nomination Page: https://whocares.caregiversalberta.ca/
STORIES
A set of four 8-second stories, to be played in sequence.
Who Cares? Nomination Page: https://whocares.caregiversalberta.ca/
Who Cares? 1
Who Cares? 2
Who Cares? 3
Who Cares? 4
Who Cares? Full Video 9X16
Who Cares? Full Video 1×1
CAMPAIGN LOGOS
To download, click on the individual logo below. It will open in a lightbox. Right click on the image and select download.
To download all logo images at once, click on the ‘Download All’ button.
Campaign Logo
Caregivers Alberta Logo
Campaign Sponsor Logo
Caregivers Alberta Watermark
SWIPE OUR COPY
Who Cares? Nomination Page: https://whocares.caregiversalberta.ca/
We’ve pre-written social post and email copy to help make sharing the Who Cares? campaign as simple as possible.
Use the copy as inspiration or swipe it and use it exactly as written.
Is there anything we’re missing? Are there any special messages or email copy we can help craft for you to get the word out? Email Caregivers Alberta with your request!
To download all logo images at once, click on the ‘Download All’ button.
About Caregivers Alberta
Caregivers Alberta is a not-for-profit dedicated to providing resources and support for people who act as caregivers. We’re caregivers ourselves, and know how much better life can be when you have a community of peers to support you.
We strive to empower caregivers and promote their well-being by providing resources, mental health support and education for people caring for their loved ones.
Learn more about Caregivers Alberta at www.caregiversalberta.ca.
Bayshore Health: A Committed Sponsor of the 'Who Cares?' Campaign
Help spread the love
Help us reach more caregivers and show them we care by sharing this
campaign with your network.